Being able to engage with and interpret a 3D model is much more helpful to people than being presented with unrealistic CGI imagery depicting permanent sunshine and few cars.

The Design to Value approach relies fundamentally on close collaboration between a wider range of experts than is seen in conventional projects, particularly including business functions.These experts are actively involved in the definition and search for solutions on an equal footing with the engineering and architectural people who would normally be considered part of the project team.. We also use an iterative approach to pharmaceutical facility design, recognising that good solutions emerge from exploration of all the options.

So our chances of finding the optimum solution are increased when compared to more linear design approaches..There are four principles that enable us to operate in this way:.A common language allows people with diverse areas of expertise, including those not normally involved in design and construction, to participate fully in design decisions.

This is much more effective than a conventional approach where you might produce engineering drawings or documentation and then hand them to a user group who will then take additional time to review and pass comment.And, of course, if people are fully involved in generating solutions, they're more likely to adopt them..

Visual information is vital in communicating complex issues.

A generally accepted principle in systems thinking is that diagrams are required to convey complex issues in a way that text generally can't.. We also use modeling and data visualisation, to ensure that decisions are based on facts and data, rather than opinion and hunches.Keeping a project and all its elements together is, however, complex – but not complicated.

The complexities, interactions and patterns reveal the essence of every project – they tell the stories of where value actually lies.Innovationunlocks a beautiful and creative process which allows for a collision of perspectives and thinking.

And it is these insights that can lead to elegant solutions to complex problems..Definition and Origins of Design to Value.. With roots in both the rapid iterating of product design and the holistic thinking of total architecture of the past, Design to Value combines the relentless seeking of value with a clarity of purpose.